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World wide colours Our brightest and widest shades and hues, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR™. Contrast. Unsurpassed. Pure blacks bring out extraordinary detail and depth. With Cognitive Processor...

Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™. Intense contrast,feel the depth Cognitive Processor...

Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™. Intense contrast,feel the depth Cognitive Processor...

Recreating pictures. Redefining clarity.  Even your favourites in 2K and HD are upscaled close to 4K quality, thanks to 4K X-Reality™ PRO. Sound with great bass X-Balanced Speaker™ was created to fit the TV’s slim design while...

Recreating pictures. Redefining clarity.  Even your favourites in 2K and HD are upscaled close to 4K quality, thanks to 4K X-Reality™ PRO. Sound with great bass X-Balanced Speaker™ was created to fit the TV’s slim design while...

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross...

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross...