Quantum Matrix Technology: Mini LEDs create an incredibly sharp picture

Samsung’s Neo QLED range uses Quantum Mini LEDs – lights that are approximately the size of a grain of sand. They are precisely controlled to create deep blacks, boosted brightness levels, and intense detail and contrast in every aspect of the picture.

Neural Quantum Processor 4K: Our most intelligent 4K processor

Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.

Ultra Viewing Angle with Anti-Reflection Screen: Minimise distracting glare

No need to worry about having to close the curtains for a mid-day movie marathon. Samsung's critically acclaimed Anti-Reflection technology absorbs reflections to reduce glare, so you're not distracted from the action on screen.

Dolby Atmos: Cinematic sound reimagined with Dolby Atmos

Dolby Atmos technology delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.

Powered by Quantum Dot: Naturally bright and colourful picture

See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour - validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Neo Quantum HDR+: Spectacular detail and exceptional contrast

From gloomy shadows to sun-scorched scenes – see the previously hidden detail in every scene, exactly as you’re meant to. Thanks to remarkable HDR brightness, watch in true-to-life quality with rich colour and remarkable contrast.

EyeComfort Mode: Easy on the eyes

The EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

Motion Xcelerator Turbo Plus/ Pro: As quick as a flash, ready for your next-gen console

Experience ultra-smooth and immersive 4K gaming. The TV and HDMI 2.1* work with next-gen consoles to deliver ultra-high 120Hz TV refresh rates and ultra-low input lag. The 50"/43" QN90C boasts 4K 144Hz TV motion for ultra-responsive, ultra-smooth gameplay.

Object Tracking Sound Plus: 8 dedicated speakers follow the action on-screen

An immersive TV surround sound experience that puts you in the heart of the action. This TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear a car zoom along your screen or the crowd cheer all around you.

Samsung Q-Symphony: Samsung TVs and soundbars play together in perfect harmony

Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

Sleek Design: A gorgeous TV from wherever you’re watching

Perfect the minimalist look with a super slim and ultra-stylish TV that has been crafted to look beautiful from any angle.

Smart TV powered by Tizen: An abundance of apps and services to enjoy

With the best-selling Samsung Smart TV you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps - including Netflix, Disney+, Apple TV and NOW TV - all in one place.

SmartThings: Control your smart home from your TV

Control the devices in your connected smart home through your TV. From game consoles to Bluetooth speakers and 1000s of smart devices, this TV gives you simple control. You can monitor home cameras, or see who’s at the door from the comfort of your sofa. Finally, smart living - made simple.

Samsung TV Plus: Entertainment for every day. Always for free

Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Smart Service:

• Bixby
• Far-Field Voice Interaction
• Built-in Alexa Voice Assistant
• Works with AI Speaker, Alexa, Google Assistant
• SmartThings
• Media Home

Smart Features:

• Multi Device Experience: TV to Mobile, Mobile to TV, TV initiate mirroring, TV Sound to Mobile, Sound Mirroring, Wireless TV On
• Video Communication: Google Meet
• Mobile Tap Mirroring
• Multi-View upto 2 videos
• Sound Wall
• Mobile Camera Support
• Easy Setup
• App Casting
• Ambient Mode+
• Wireless Dex
• Nifty Gateway

Game Features:

• Auto Game Mode (ALLM)
• Game Motion Plus
• Dynamic Black EQ
• Surround Sound
• Super Ultra Wide Game View
• Mini Map Zoom
• FreeSync Premium Pro
• HGiG

Accessibility:

• Accessibillity - Voice Guide
• Accessibility - Learn TV Remote / Learn Menu Screen
• Low Vision Support: Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Picture Off, Magnification
• Hearing Impaired Support: Multi-output Audio, Sign Language Zoom
• Motor Impaired Support: Slow Button Repeat

Features

• Powered by Quantum Dot for a naturally bright and colourful picture
• Quantum Matrix Technology: Precisely controlled Mini LEDs create an incredibly sharp picture.
• Experience the brilliant picture from every angle, with minimised distracting glare
• Neural Quantum Processor 4K: Brightness, colour and detail boosted by our most intelligent AI-powered 4K processor
• Dolby Atmos: Cinematic sound reimagined with Dolby Atmos and 8 TV speakers
• Anti-Reflection Screen: Minimise distracting glare.