Matte Display

Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy art on a glare-free canvas*.

*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL. **Measured to DCI-P3 standard, certified by VDE.

Modern Frame Design

The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it'll blend beautifully with your home.

*Customisable bezel sold separately.

Customisable Bezels*

Switch up the colour and style of The Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display.

*Customisable bezels each sold separately.

Art Mode

Instead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it's turned off - now with lower energy consumption than before*. Plus, enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.

*Based on an internal test. Only applicable to 55" and above. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply. ***Customisable bezel sold separately.

Samsung Art Store

Curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions*. From beloved classics to stunning photography, Art Store gives you unlimited access to a vast collection of art pieces.

*Separate Art Store subscription and Samsung Account required to access full selection of artwork.**Art pieces in the Art Store are subject to change without prior notice. ***Customisable bezel sold separately.

Samsung Art Store - Streams

Dive into the world of art and discover new favourites. With Art Store - Streams, you can explore a specially curated complimentary collection of artwork, streamed directly to your The Frame TV.

*Customisable bezel sold separately.

PANTONE Validated

Meet fully authentic colour expression, validated by PANTONE. The Frame reproduces rich colours and textures of your favourite artwork, with high colour fidelity. And with the Matte Display that reduces glare, you can enjoy an authentic art viewing experience.

My Photo

Frame your most treasured memories in a way that best compliments your home. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone* or a USB flash drive.

*Internet connection, compatible Android or iOS device, SmartThings app and Samsung account required. Photos will be displayed at the original resolution.

Brightness Sensor

The Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.*

*Brightness sensor performance may vary depending on the ambient brightness level.

Motion Sensor

When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy.

*Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting conditions.

Matte Canvas

Choose from different matting options to style up your art, making your piece look even more realistic. With Art Mode, you get 5 different types of layout styles and a palette of 16 different colours to find the perfect fit with your home.

Slim Fit Wall Mount

Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won’t have to worry about cable management as you can have just one cable for all your connections.

*Slim Fit TV Wall Mount, One Near-Invisible Connection (5m) and One Connect Box are included in-box (except for 32”). **The distance between the wall and TV may vary depending on the wall type and installation method. One Connect Box required for installation.

100% Colour Volume* with Quantum Dot

See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

*Measured to DCI-P3 standard, certified by VDE.

Features:

• Matte Display
• Modern Frame Design
• QLED 4K Technology
• Art Mode